![]() ![]() If you want to get a bit more specific, Facebook lets you target people who visited specific web pages. Some of the best audiences you can target in the middle of your funnel are website custom audiences so select Website as your source.įor a website custom audience, you can target everyone who has visited your website in the last 180 days (or less). Go back into the Audiences section of Ads Manager, and this time, select Custom Audience from the Create Audience drop-down menu. Now that you have some audiences to target at the top of the funnel, let’s look at some audiences to create for the middle of the funnel to target people who have more of a relationship with your business. ![]() #2: Build Website and Engagement Custom Audiences to Retarget Consumers Who Viewed Your Offer Note that it can take up to 48 hours for your lookalike audience to propagate. Once you’ve filled in all of the details about your lookalike, click the Create Audience button. For this example, we’ll use a 1% lookalike audience. If you have a lookalike audience of 1%, it will be more relevant than a lookalike audience of 1% or 2%. The more data you can give Facebook, the better. The reason is that as they grow in size, Facebook has fewer data points to match with the original seed audience.Ī good rule of thumb is to have at least 1,000 emails in your original seed audience list before you create a lookalike audience. Keep in mind that the larger your lookalike audience, the more inaccurate it becomes. Next, we need to select the number of lookalike audiences to create. In the Select Audience Location field, we’ll choose Australia as the location of this audience. ![]() You’ll get actionable, business-building ideas from proven innovators-without all the techie jargon.įor this tutorial, we’re going to keep things simple and imagine we’ve already uploaded a CSV file with the email addresses of past customers. Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneers…not finance and tech nerds. #How to find people by phone number on facebook how toIntroducing the Crypto Business Conference a premium event for anyone who wants to learn how to put Web3 to work for their business. The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. If you have a CSV file that you can export from your content management system (CMS), click Create New Source and then upload that file. Some of the most powerful lookalike audiences you can create are based on customers who purchased from you in the past. When the Audiences section of Ads Manager opens, click Create Audience and then choose Lookalike Audience from the drop-down menu.įrom here, you can either select an existing data source or create a new source audience. To create a lookalike audience, hop into Ads Manager and click on the Audiences option. In its simplest form, a lookalike audience is exactly what it sounds like: You provide Facebook with an audience of your past customers and its magical algorithm will find people most similar in terms of the interests, demographics, and sociographics of your original seed list. One of the best audiences you can target at this stage are lookalikes. We’re going to start at the top of the funnel targeting cold audiences. It’s important to work out what stage of your marketing funnel your audience is in. ![]() #1: Create a Properly Sized Facebook Lookalike Audience for Targeting Cold Audiences ![]()
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